How much should I spend on ads?

Start with what you can afford to test, measure the cost per lead, then scale what works. Spend is less important than efficiency — a profitable ad is worth scaling; an untracked one is a leak.

Aren't ads a money pit?

They can be, set up badly. Set up well — tight targeting, a converting landing page, and tracking — they're one of the fastest, most measurable ways to grow.

If you need leads fast, ads. If you want a durable, compounding asset, SEO. Most growing businesses run both — ads for now, SEO for the years ahead.

Connect With Us

Growth

← All GuidesLesson 1 of 7

Growth · Learning Guide

Paid Ads (PPC)

Paid ads can bring customers fast — or quietly waste your money. Here's what pay-per-click actually means and how to make it pay off, explained simply.

This guide is a slide deck — use the arrows or your keyboard to move through each lesson. Some slides have a quick checkpoint you'll need to pass to continue.