What's the difference between SEO and local SEO?

SEO helps you rank for broad topics. Local SEO helps you rank for searches tied to a place — 'near me,' 'in [city],' or map-based searches. If you serve customers in person or in a region, local SEO is usually the bigger lever.

Do I need a storefront for local SEO?

No. Service-area businesses (plumbers, lawyers, mobile services) use local SEO too — you list your service area instead of a storefront address.

How many reviews do I need?

There's no magic number, but steady, recent reviews matter more than a big old pile. Aim for a consistent trickle, and respond to every one — good or bad.

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Local SEO

If you serve customers in person or in a specific area, local SEO is usually the fastest path to more calls. Here's how it works — explained simply.

This guide is a slide deck — use the arrows or your keyboard to move through each lesson. Some slides have a quick checkpoint you'll need to pass to continue.