What's the difference between a lead and a visitor?

A visitor looked at your site. A lead gave you their contact info — they raised their hand. Visitors are traffic; leads are the start of a sale.

How many leads do I need?

Start from your revenue goal and work backward: customers needed × your close rate = leads needed. That number tells you what your marketing has to deliver.

No — and bad leads cost you time. Quality matters more than quantity. The right lead gen targets people ready and able to buy.

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Growth · Learning Guide

Lead Generation

A busy website with no calls is frustrating. Lead generation is the difference between traffic and customers. Here's what it actually means — in plain English.

This guide is a slide deck — use the arrows or your keyboard to move through each lesson. Some slides have a quick checkpoint you'll need to pass to continue.